• We are only catalysts. We just enable the tree to absorb energy from the environment. Chlorophyll uses the capacity available within the tree and its immediate environment to nurture the tree – the tree grows and develops into something useful for others, in its own way.
• We value simplicity over perfection, if simplicity helps that learning. That’s why Klorofeel has a simpler spelling than the original word (Chlorophyll) which is difficult to spell.
• We recognize Education is about addressing the heart as much as the head. The “feel” of the name highlights that.
• We believe in empowerment and local excellence, and those will be our working principles. See how chlorophyll nurtures life in variety of trees, with diverse fruits and flowers. Klorofeel will do the same.
• Chlorophyll sets off reaction that leads to conversion of carbon dioxide and release of oxygen – and that sustains the earth. We will be measured by this metaphor: Our “Oxygen Footprint”.

Klorofeel School: Visual Identity

• The two hands of different colours stand for collaboration as well as diversity.
• When diverse minds come together, magic happens. A closer look reveals a beaker emerging from the background, traditionally a symbol of experimentation. The beaker is boundaryless, and there’s a certain mystique about its unbounded presence.
• The bubbles in the beaker imply energy and action:  something is brewing! Notice the bubbles co-exist in different sizes and colours.
• The hands and the beaker, together generate a lovely outcome – the rising water vapour in multiple colours – they are independent, fluid, yet aligned – they come together to create a beauty we won’t perceive if they were distinct.
• The green background suggests a living reality signifying growth. Green also stands for sustainability.
• Brahmapur overlooks the Bay of Bengal. The proximity to the sea is signified by the Blue. The sea is calm and filled with treasures, but at times, can put human lives at peril. It also influences the weather and the ecosystem around it.
• सा विद्या या विमुक्तये – “that is knowledge, which liberates” is our Motto. That explains our purpose.